Company Overview

The organisation operates in a digital-first business environment where clear, informative, and engaging content plays an important role in communicating products, services, and business objectives. Its content function supports website development, digital marketing, customer education, brand awareness, and online engagement through professionally written materials tailored to different audiences and communication channels.

The team works with marketing professionals, designers, subject-matter experts, and other stakeholders to produce content that is accurate, accessible, and consistent with established communication standards. The organisation values strong writing, responsible research, editorial quality, and the ability to explain complex information in a straightforward and engaging manner.

Role Summary

The Digital Content Writer will research, develop, and edit written materials for websites, blogs, landing pages, newsletters, digital campaigns, and other online communication channels. The role requires a versatile writer who can adapt tone, structure, and messaging to different audiences while maintaining accuracy, clarity, and consistency.

Working remotely with marketing and content colleagues, the successful candidate will transform briefs, research findings, and business information into useful content that supports audience engagement and business priorities. Responsibilities will include developing original articles, refining existing copy, incorporating search engine optimisation principles, and ensuring that published materials meet editorial and brand standards.

The ideal candidate will combine excellent writing skills with curiosity, sound research habits, and an organised approach to managing multiple assignments. They should be comfortable working independently while seeking clarification from stakeholders when information or project requirements are incomplete.

Key Responsibilities

• Research, write, and edit high-quality digital content for websites, blogs, landing pages, newsletters, and online publications.
• Develop original articles, educational resources, explanatory content, and company-related materials based on approved briefs and communication objectives.
• Translate complex topics, product information, and business concepts into clear, accessible language suitable for the intended audience.
• Work with marketing specialists and other stakeholders to understand campaign objectives, audience needs, and content requirements.
• Conduct background research using reliable sources and verify relevant facts before incorporating them into published materials.
• Apply search engine optimisation principles, including natural keyword integration, descriptive headings, internal linking, and appropriate content structure.
• Adapt existing content for different channels while preserving factual accuracy, key messages, and brand consistency.
• Edit and proofread written materials for grammar, spelling, punctuation, readability, tone, and logical flow.
• Develop content outlines and article structures that present information in a coherent and engaging sequence.
• Collaborate with graphic designers and digital marketing colleagues to coordinate written content with visual assets and campaign materials.
• Maintain editorial calendars, track assigned tasks, and deliver content according to agreed schedules.
• Incorporate feedback from editors, subject-matter experts, and other stakeholders while maintaining high editorial standards.
• Review published content periodically to identify outdated information, broken links, unclear explanations, or opportunities for improvement.
• Maintain organised records of drafts, approved copy, source materials, and revisions.
• Monitor relevant content trends and recommend practical ways to improve usefulness, readability, and audience engagement.

Requirements and Qualifications

• A degree, diploma, or equivalent professional training in English, journalism, communications, marketing, linguistics, or a related discipline is preferred.
• Demonstrable experience in digital writing, content creation, copywriting, journalism, or editorial work.
• A portfolio containing published articles, website copy, blog posts, educational content, or comparable writing samples.
• Excellent written English, including strong grammar, punctuation, sentence construction, and editing skills.
• Ability to adapt writing style and tone to different audiences, topics, and digital communication formats.
• Strong research and fact-checking skills, with the ability to distinguish reliable information from unsupported claims.
• Understanding of basic SEO principles and the role of search intent in developing useful online content.
• Familiarity with content management systems, collaborative editing tools, and digital publishing workflows.
• Ability to interpret creative briefs, ask relevant questions, and work effectively with feedback.
• Strong organisation, attention to detail, and the ability to manage multiple assignments without compromising quality.
• Ability to work independently and communicate effectively with distributed teams.
• Professional working proficiency in English; Estonian language skills are an advantage for content intended for local audiences.

Benefits

• Fully remote working arrangement within Estonia.
• Opportunity to contribute to a variety of digital publications, educational resources, and marketing initiatives.
• Collaboration with professionals across content, marketing, design, and business functions.
• Opportunities to develop expertise in editorial writing, SEO content, digital publishing, and audience-focused communication.
• Access to appropriate writing, editing, research, and collaboration tools.
• A structured workflow with clear content briefs, editorial feedback, and agreed delivery timelines.
• Opportunities to contribute ideas, strengthen editorial standards, and expand professional writing experience.

Application Instructions

Interested candidates should submit an up-to-date CV and a portfolio containing relevant writing samples. Applicants are encouraged to include examples of website content, articles, blog posts, or other digital materials that demonstrate their ability to communicate clearly and adapt to different subject areas.

Candidates should briefly describe their writing and editing experience, familiarity with SEO, and approach to research and fact-checking. Only work that can be shared appropriately should be included in the portfolio. No company-specific application contact details are provided in this advert.

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