Position Overview

An innovative organisation is seeking a Creative Brand Experience Manager to develop distinctive digital brand experiences that connect creative storytelling with modern customer expectations. The role focuses on ensuring that websites, digital platforms, marketing campaigns, and interactive content communicate a unified brand identity while delivering intuitive and engaging experiences.

The successful candidate will collaborate with digital designers, UX/UI specialists, content creators, marketing teams, and product stakeholders to transform brand concepts into practical digital experiences. This position requires a strong understanding of visual communication, digital customer behaviour, creative technology, and the relationship between brand perception and usability.

The role is particularly suited to a professional who can bridge creative strategy and digital execution, maintaining a distinctive brand identity while adapting to changing channels, audience preferences, and technological developments.

Key Responsibilities

• Define creative direction for digital brand experiences across websites, landing pages, digital campaigns, social platforms, and interactive content.

• Translate brand strategy into digital design principles, content standards, creative concepts, and experience guidelines.

• Collaborate with UX/UI designers to ensure that brand expression supports usability, accessibility, and intuitive navigation.

• Develop creative briefs and guide the production of digital assets, campaign visuals, motion graphics, and multimedia content.

• Coordinate the creation and maintenance of digital brand systems, reusable templates, and design resources.

• Work with content and marketing teams to create consistent brand narratives across customer acquisition, onboarding, engagement, and retention activities.

• Explore innovative formats, interactive storytelling, motion design, and emerging creative technologies where they add meaningful value.

• Review digital customer journeys to identify inconsistencies between brand promises and the actual user experience.

• Coordinate creative testing and evaluate alternative concepts using customer feedback, engagement data, and usability findings.

• Monitor digital performance indicators, including engagement, conversion behaviour, content interaction, and customer retention where relevant.

• Manage external creative partners, production schedules, project budgets, and delivery quality.

• Ensure that creative work follows brand standards, accessibility requirements, privacy expectations, and applicable intellectual property rules.

• Document creative decisions and share best practices to strengthen collaboration across design, marketing, and product functions.

Qualifications and Experience

• Bachelor’s degree in Digital Media, Graphic Design, Marketing, Communications, Interaction Design, or a related field.

• Typically 4–7 years of relevant experience in digital branding, creative direction, digital marketing, or customer experience design.

• Strong portfolio of digital brand projects demonstrating creative thinking, consistency, and practical execution.

• Experience working with Figma, Adobe Creative Cloud, content management systems, and digital campaign production tools.

• Understanding of UX/UI principles, responsive design, accessibility, and digital customer journey mapping.

• Familiarity with web analytics, A/B testing, conversion optimisation, and customer engagement measurement.

• Ability to coordinate cross-functional projects involving designers, developers, content specialists, and marketing stakeholders.

• Strong visual judgement, attention to detail, and the ability to communicate creative feedback constructively.

• Excellent English communication skills; additional European languages are beneficial for international campaigns.

Technical and Creative Environment

The successful candidate will work across digital design systems, content platforms, campaign management tools, and analytics solutions. Familiarity with design handoff processes, digital asset management, prototyping, and collaborative project management platforms will support effective delivery.

An interest in emerging technologies, including AI-assisted creative workflows, is valuable, provided that the candidate can evaluate their usefulness, protect brand integrity, and maintain appropriate human review of final outputs.

Ideal Candidate

The ideal candidate is digitally fluent, creatively ambitious, and attentive to customer behaviour. They can recognise when a digital experience needs a stronger visual identity, clearer communication, or a more coherent journey. They are equally comfortable discussing creative concepts and reviewing practical performance evidence.

What Success Looks Like

Success will be reflected in stronger digital brand consistency, improved quality of creative execution, positive customer engagement, and better coordination between design and marketing teams. The manager will also contribute to the development of reusable creative systems that make future campaigns more efficient without sacrificing originality.

Why Join This Organisation?

This opportunity provides scope to influence digital brand development, experiment with new creative approaches, and contribute to customer experiences across multiple digital channels. It offers a suitable environment for a professional who wants to combine creative innovation, digital communication, and experience design within Estonia’s technology-oriented business landscape.

Are you interested in this position?

Apply by clicking on the “Apply Now” Button below!

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