Job Duties and Responsibilities
Candidates must be willing to participate in at least one in-person interview.
Sling TV operates in a hyper-competitive, rapidly evolving streaming landscape where brand differentiation is vital for market survival. This role tackles the challenge of translating complex consumer insights into unified marketing frameworks that cut through the noise and drive brand consideration. By bridging the gap between high-level strategy and tactical execution, the Brand Marketing Lead ensures that every customer touchpoint reinforces a consistent, compelling narrative that builds long-term loyalty and revenue growth.
What Success Looks Like (Objectives)

• Deliver high-impact brand campaigns by translating strategic creative briefs into production-ready assets that meet strict project milestones and brand standards
• Maximize product launch efficacy by developing evidence-based messaging frameworks and claims validated through rigorous consumer testing in partnership with Insights teams
• Orchestrate the annual brand planning lifecycle to align cross-functional stakeholders with a unified departmental vision and operational roadmap
• Drive measurable revenue growth and long-term business objectives through the deployment of strategic initiatives in collaboration with Go-to-Market teams
• Optimize media performance by directing creative weighting and providing data-backed recommendations for quarterly campaign shifts and optimizations
• Expand brand reach and audience engagement through the integration of cross-promotional strategies with key content, distribution, and brand partners 
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