Company Overview

The organisation operates in a digitally driven business environment where online visibility, customer engagement, and measurable marketing performance are essential to sustainable growth. Its marketing function combines digital strategy, content distribution, paid advertising, search optimisation, and performance analysis to strengthen brand awareness and attract relevant audiences.

The organisation values data-informed decision-making, consistent brand communication, and continuous improvement across digital channels. Marketing activities are developed in collaboration with sales, content, design, and business development teams to ensure that campaigns support commercial objectives and deliver measurable results.

Role Summary

The Senior Digital Marketing Specialist will plan, execute, monitor, and optimise digital marketing initiatives across multiple online channels. The role involves developing campaign strategies, managing paid and organic marketing activities, improving website performance, analysing customer behaviour, and identifying opportunities to increase qualified traffic, engagement, and conversions.

The successful candidate will combine practical digital marketing expertise with analytical thinking and strong project coordination skills. They will use performance data to evaluate campaign effectiveness, allocate marketing resources appropriately, and recommend improvements to channel strategy, audience targeting, creative messaging, and conversion pathways.

The position also requires the ability to coordinate marketing projects independently, maintain consistent brand communication, and collaborate with stakeholders across a remote working environment. The ideal candidate understands the relationship between marketing activity and business outcomes and can translate strategic objectives into well-structured campaigns with clear performance indicators.

Key Responsibilities

• Develop and implement digital marketing plans aligned with business objectives, target audiences, brand positioning, and growth priorities.
• Plan, launch, and optimise paid advertising campaigns across relevant platforms, including Google Ads, Meta Ads, LinkedIn Ads, and other suitable channels.
• Conduct keyword research, competitor analysis, audience research, and market assessments to identify marketing opportunities.
• Improve organic search visibility through SEO planning, on-page optimisation, technical SEO coordination, and content performance analysis.
• Collaborate with content writers, designers, and other marketing specialists to produce campaign assets that reflect brand guidelines and audience needs.
• Manage campaign budgets, monitor expenditure, and evaluate performance against agreed objectives and key performance indicators.
• Analyse campaign metrics such as click-through rate, conversion rate, cost per acquisition, customer acquisition cost, return on advertising spend, and engagement.
• Use analytics platforms to identify traffic patterns, user behaviour, campaign attribution, and opportunities to improve conversion performance.
• Develop and test landing pages, advertising messages, calls to action, and audience segments to improve campaign effectiveness.
• Coordinate email marketing activities, audience segmentation, lead nurturing, and customer re-engagement initiatives where appropriate.
• Maintain campaign calendars and ensure marketing activities are delivered according to agreed schedules and priorities.
• Work with sales and business development teams to align marketing-generated leads with qualification criteria and follow-up processes.
• Prepare regular performance reports that explain campaign results, identify trends, and recommend practical optimisation measures.
• Monitor changes in search engine algorithms, advertising platform capabilities, consumer behaviour, and digital marketing practices.
• Maintain consistent messaging across websites, social media channels, paid advertisements, email campaigns, and other digital touchpoints.
• Identify underperforming campaigns and implement evidence-based adjustments to targeting, creative content, bidding strategies, and channel allocation.
• Support brand awareness initiatives and integrated campaigns that connect organic, paid, and owned marketing channels.
• Ensure campaign tracking, conversion events, and reporting configurations are appropriately implemented and regularly reviewed.
• Maintain accurate documentation covering campaign objectives, budgets, targeting decisions, performance results, and optimisation activities.
• Follow applicable data protection, consent, advertising disclosure, and platform policy requirements when managing marketing activities.

Requirements and Qualifications

• Bachelor’s degree in Marketing, Digital Communications, Business Administration, Media Studies, or a related discipline; equivalent professional experience may also be considered.
• At least five years of relevant experience in digital marketing, performance marketing, online advertising, or integrated campaign management.
• Demonstrated experience planning and managing digital campaigns across multiple marketing channels.
• Practical knowledge of Google Ads, Meta Ads Manager, and other relevant advertising platforms.
• Strong understanding of SEO, keyword research, content optimisation, and organic search performance.
• Experience using Google Analytics 4, Google Search Console, or comparable analytics and reporting tools.
• Ability to interpret campaign data and convert performance findings into actionable recommendations.
• Familiarity with conversion tracking, campaign attribution, audience segmentation, and marketing funnel analysis.
• Experience with email marketing platforms, CRM systems, or marketing automation tools is an advantage.
• Strong understanding of landing page optimisation, A/B testing, and conversion rate improvement.
• Excellent written communication skills and the ability to collaborate with content and creative teams.
• Strong organisational skills, attention to detail, and the ability to manage multiple campaigns simultaneously.
• Commercial awareness and an understanding of how digital marketing contributes to lead generation, customer acquisition, and revenue growth.
• Familiarity with data privacy requirements, consent management, and responsible handling of marketing data.
• Professional English proficiency and the ability to coordinate projects independently in a remote environment.

Technical Environment

The role may involve Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics 4, Google Search Console, SEO research tools, email marketing platforms, CRM systems, content management systems, and dashboard reporting tools. Spreadsheet software and project management platforms may also be used for budget tracking, campaign coordination, and performance reporting.

Benefits

• Fully remote working arrangement within Estonia.
• Full-time, permanent employment structure.
• Opportunities to manage integrated digital campaigns and influence marketing strategy.
• Exposure to performance marketing, SEO, analytics, and conversion optimisation.
• Collaboration with content, design, sales, and business development teams.
• Opportunities for continuous professional development and platform-specific training.
• A working environment that values experimentation, analytical accuracy, and measurable results.
• Opportunities to improve marketing processes, campaign performance, and audience engagement.

Application Instructions

Interested candidates should submit an up-to-date CV through the organisation’s designated application channel. Applications should highlight relevant digital marketing experience, advertising platforms, analytical tools, campaign responsibilities, and measurable achievements.

Candidates may include a portfolio or case studies demonstrating campaign planning, SEO improvements, advertising optimisation, audience growth, or conversion performance. Where possible, explain the objectives, methods, budget considerations, and results of previous campaigns without disclosing confidential information.

The recruitment process may include an initial application review, a discussion of previous marketing projects, and a practical assessment involving campaign planning, performance analysis, or digital strategy development.

Are you interested in this position?

Apply by clicking on the “Apply Now” Button below!

#JobsHubEstonia #GlobalRecruitment
#CareerOpportunities #HiringNow
#JobSeekersNetwork #EstoniaJobs
#RecruitmentServices #EmploymentPortal.