Company Overview

The organisation operates in a professional digital business environment where effective communication, compelling content, and consistent brand messaging are important to building relationships with customers and business partners. Its marketing activities rely on clear, persuasive, and audience-focused content that communicates product value, supports customer engagement, and strengthens the organisation’s presence across digital channels.

The organisation values originality, accuracy, strategic thinking, and a consistent professional voice. It seeks a freelance copywriter who can transform marketing objectives into engaging written content while adapting messaging to different audiences, platforms, and campaign requirements.

Role Summary

The Freelance Copywriter will develop persuasive, well-structured, and audience-focused copy for digital marketing campaigns, brand communications, promotional materials, and customer engagement initiatives. The role requires the ability to understand a campaign’s purpose, identify its target audience, and create content that communicates a clear message while encouraging appropriate action.

Working remotely, the copywriter will collaborate with marketing professionals, designers, campaign coordinators, and other stakeholders to develop content that supports brand awareness, lead generation, customer retention, and broader business objectives. Assignments may include website copy, landing pages, email campaigns, digital advertisements, promotional content, and brand messaging materials.

The successful candidate will be comfortable managing multiple assignments, working from creative briefs, incorporating feedback, and meeting agreed deadlines. They should combine strong writing ability with an understanding of marketing principles, customer psychology, and the importance of maintaining a consistent brand voice across different communication channels.

This freelance engagement is suited to a self-directed professional who can deliver high-quality work independently, communicate progress clearly, and adapt to changing campaign priorities.

Key Responsibilities

• Write persuasive copy for digital marketing campaigns, promotional materials, website pages, landing pages, and other customer-facing communications.
• Develop clear messaging that communicates product benefits, service features, organisational value propositions, and relevant calls to action.
• Interpret creative briefs, campaign objectives, and audience information to produce copy that aligns with the intended marketing strategy.
• Create email marketing content, promotional announcements, newsletter copy, and customer engagement messages.
• Develop advertising headlines, short-form promotional copy, campaign descriptions, and supporting text for digital advertising placements.
• Adapt tone, structure, vocabulary, and messaging to suit different customer segments, communication channels, and campaign objectives.
• Collaborate with designers and marketing specialists to ensure written content complements visual assets and campaign layouts.
• Research relevant industries, customer needs, competing messages, and market trends to strengthen content relevance and differentiation.
• Review and edit existing marketing materials to improve clarity, readability, consistency, persuasion, and grammatical accuracy.
• Apply brand guidelines and established messaging standards across all assigned projects.
• Incorporate feedback from stakeholders and revise copy while preserving the central message and campaign objectives.
• Develop alternative headlines, subject lines, taglines, and calls to action for testing and campaign optimisation.
• Ensure that claims, product descriptions, and promotional statements are accurate, appropriately qualified, and supported by approved information.
• Organise assignments, maintain agreed delivery schedules, and communicate potential delays before they affect project timelines.
• Conduct final proofreading checks to identify spelling, punctuation, formatting, and consistency issues before submitting deliverables.
• Maintain clear records of drafts, revisions, approved copy, and project feedback using the agreed collaboration tools.
• Contribute ideas for new campaign concepts, promotional angles, and messaging improvements when appropriate.
• Use performance feedback and available campaign data to identify opportunities to improve copy effectiveness.

Requirements and Qualifications

• Demonstrable experience in copywriting, digital marketing content, advertising, brand communications, or a related professional field.
• A portfolio containing relevant examples of persuasive marketing copy, advertising content, website writing, or email campaigns.
• Excellent written English, with strong grammar, spelling, punctuation, and sentence construction.
• Ability to write concise, compelling, and action-oriented copy without sacrificing clarity or credibility.
• Understanding of marketing fundamentals, customer segmentation, value propositions, and calls to action.
• Experience adapting copy for different audiences, brand voices, and digital communication channels.
• Strong research skills and the ability to understand unfamiliar products or services before writing about them.
• Ability to interpret creative briefs, ask relevant questions, and translate business objectives into practical content deliverables.
• Strong time management, attention to detail, and ability to manage multiple freelance assignments.
• Willingness to accept constructive feedback and complete revisions within agreed project requirements.
• Familiarity with content management systems, collaborative document tools, and digital marketing platforms is beneficial.
• Knowledge of basic search engine optimisation principles and conversion-focused writing is an advantage.
• Ability to work independently and maintain reliable communication with remote clients and project stakeholders.
• Professional discretion when handling confidential briefs, unpublished campaigns, and client information.

Benefits

• Fully remote freelance engagement accessible to professionals based in Estonia.
• Flexibility to organise work around agreed project deadlines and deliverables.
• Opportunity to contribute to diverse digital marketing campaigns and brand communication projects.
• Professional collaboration with marketing, design, and content teams.
• Scope to develop a portfolio across different campaign formats and communication channels.
• Opportunities to strengthen expertise in persuasive writing, customer engagement, and campaign development.
• Clear project briefs, agreed deliverables, and defined revision expectations.
• Compensation, project volume, payment arrangements, and contract conditions will be discussed during the engagement process.

Application Instructions

Interested applicants should submit an up-to-date CV or professional profile together with a portfolio demonstrating their copywriting capabilities. Portfolio examples should ideally include a combination of digital advertisements, website copy, email campaigns, landing pages, or other persuasive marketing materials.

Applicants should briefly describe their copywriting approach, the types of audiences they have written for, and their experience adapting messaging to different campaign objectives. Where possible, include examples that demonstrate the ability to communicate product value, create effective calls to action, and maintain a consistent brand voice.

Candidates may be asked to complete a short, relevant writing exercise or discuss selected portfolio pieces as part of the evaluation process. Application details and any additional recruitment requirements will be communicated through the relevant hiring channel.

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