Company Overview

The organisation works in a digital-first business environment where marketing performance depends on relevant messaging, engaging visual content, and consistent communication across online channels. Its marketing activities require creative assets that help audiences understand products, recognise brand messages, and engage with campaigns across websites, social media platforms, email communications, and digital advertising channels.

The creative team works closely with marketing and content specialists to develop visual materials that support campaign objectives while maintaining professional presentation standards. The organisation values creativity supported by sound design principles, reliable delivery, and an understanding of how visual communication contributes to wider marketing goals.

Role Summary

The Digital Marketing and Campaign Graphic Designer will be responsible for producing engaging visual content for digital marketing initiatives and promotional campaigns. The role focuses on translating campaign briefs into compelling graphics that communicate messages clearly, maintain brand consistency, and adapt effectively to different digital platforms.

The successful candidate will work with marketing colleagues to develop creative concepts, design campaign materials, prepare platform-specific assets, and improve existing visual content based on feedback and performance insights. This position is suited to a designer who combines strong creative judgement with efficient production skills and an organised approach to managing multiple deliverables in a remote environment.

Key Responsibilities

• Design digital campaign assets for social media, online advertising, landing pages, email marketing, and website promotions.
• Develop visual concepts that align with campaign objectives, audience requirements, brand guidelines, and communication priorities.
• Produce graphics in multiple dimensions and formats for different digital platforms, ensuring appropriate layouts and image quality.
• Create promotional banners, display advertisements, infographics, digital brochures, and campaign presentation materials.
• Collaborate with marketing specialists, copywriters, and content creators to develop cohesive visual and written campaign experiences.
• Adapt existing creative materials for new campaigns, audience segments, languages, and distribution channels.
• Maintain visual consistency across marketing activities while identifying opportunities to introduce fresh and effective creative approaches.
• Prepare and export optimised assets that meet platform requirements for dimensions, file formats, resolution, and loading performance.
• Organise design projects, maintain version control, and ensure that approved assets can be located and reused efficiently.
• Incorporate feedback from marketing stakeholders and make revisions while maintaining accuracy and design quality.
• Review campaign assets for visual clarity, readability, accessibility, and alignment with brand standards.
• Work with available campaign performance insights to identify opportunities to improve visual presentation and audience engagement.
• Monitor digital design trends and recommend practical improvements to creative production processes.

Requirements and Qualifications

• Relevant education in graphic design, digital media, visual communication, marketing design, or an equivalent combination of training and experience.
• Professional experience producing graphic assets for digital marketing campaigns or online communication channels.
• A portfolio demonstrating advertising graphics, social media content, banners, promotional materials, and other digital design work.
• Proficiency in Adobe Photoshop and Illustrator; experience with Figma, Adobe InDesign, Canva, or comparable tools is beneficial.
• Strong understanding of typography, layout, colour theory, image composition, and visual hierarchy.
• Knowledge of common digital advertising formats and the design requirements of major social media platforms.
• Ability to interpret marketing briefs and convert campaign messages into visually engaging content.
• Strong attention to detail, including spelling in artwork, alignment, image quality, file organisation, and brand consistency.
• Good time-management skills and the ability to deliver multiple projects within agreed deadlines.
• Effective written and verbal communication skills, with the ability to receive feedback and explain creative recommendations.
• Ability to work independently and collaborate with distributed teams using digital project-management and communication tools.
• Professional working proficiency in English; Estonian language skills are an advantage for campaigns targeting local audiences.

Benefits

• Fully remote work within Estonia, offering flexibility in managing daily design tasks and project schedules.
• Opportunity to contribute to a variety of digital marketing campaigns and creative initiatives.
• Exposure to different communication channels, audience segments, and campaign formats.
• A collaborative environment with opportunities to exchange ideas with marketing and content professionals.
• Access to appropriate digital design tools and resources to support efficient creative production.
• Opportunities to develop skills in digital advertising design, campaign creative strategy, and performance-informed visual communication.
• A structured workflow with defined priorities, project briefs, and opportunities to take ownership of creative assignments.

Application Instructions

Applicants should submit a current CV and a portfolio containing examples of digital marketing graphics, campaign creatives, social media designs, and promotional materials. Portfolio links should demonstrate the candidate’s ability to adapt visual concepts across different platforms while maintaining consistency and professional quality.

Candidates may also include a short explanation of their creative process, the design software they use most frequently, and their approach to managing deadlines and feedback in remote teams. No company-specific application contact details are provided in this advert.

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