About the Company

Our client is a data-driven organisation focused on improving marketing effectiveness through advanced analytics, disciplined budget allocation, and continuous optimisation. The company uses performance insights to understand customer behaviour, measure campaign contribution, and identify the most profitable opportunities for growth.

Role Overview

The company is looking for a Performance Marketing Manager with strong analytical and commercial skills to improve the efficiency of its marketing investments. You will evaluate channel performance, develop measurement frameworks, and use campaign and customer data to guide acquisition decisions.

This role is particularly suited to a professional who combines paid marketing expertise with financial analysis, attribution knowledge, and the ability to communicate performance insights to senior stakeholders.

Key Responsibilities

• Develop performance measurement frameworks aligned with customer acquisition, revenue, and profitability objectives.
• Analyse campaign performance across paid search, paid social, display, affiliate, and other relevant acquisition channels.
• Evaluate marketing spend against CAC, CPA, ROAS, customer lifetime value (LTV), and contribution margin where data is available.
• Build and maintain dashboards that provide clear visibility into campaign performance and budget utilisation.
• Collaborate with analytics teams to improve tracking accuracy, attribution models, and reporting consistency.
• Assess the effectiveness of channel allocation and recommend budget shifts based on performance evidence.
• Conduct cohort and customer-segment analysis to understand acquisition quality and longer-term value.
• Design and evaluate experiments to determine the incremental impact of marketing activities.
• Identify discrepancies between advertising platform data, web analytics, and internal business reporting.
• Develop forecasting models and scenario analyses to support marketing investment decisions.
• Present performance findings, risks, and recommendations to marketing leadership and other stakeholders.
• Establish repeatable reporting processes and improve the quality of marketing performance reviews.

Requirements and Qualifications

• At least 5 years of experience in performance marketing, marketing analytics, digital acquisition, or growth strategy.
• Strong understanding of marketing measurement, attribution, and acquisition economics.
• Practical experience evaluating CAC, LTV, ROAS, conversion rates, and campaign profitability.
• Proficiency with analytics platforms such as Google Analytics 4, Looker Studio, Tableau, or Power BI.
• Experience working with spreadsheets, marketing dashboards, and structured performance datasets.
• Understanding of experimentation methods and incremental measurement.
• Ability to convert complex performance data into clear commercial recommendations.
• Strong forecasting, analytical, and problem-solving skills.
• Excellent written and verbal English communication skills.
• Ability to work cross-functionally with marketing, finance, product, and data teams.

What We Offer

• Remote work from Estonia, subject to employer policy and employment requirements.
• Competitive compensation reflecting experience and analytical expertise.
• Opportunities to influence marketing investment and business growth decisions.
• Access to modern analytics and reporting technology.
• Professional development in attribution, experimentation, and growth analytics.
• Collaboration with senior stakeholders in a data-focused environment.

Application Instructions

Candidates should submit a CV detailing their experience in marketing analytics, performance measurement, and budget optimisation. Please include examples of how your analysis improved marketing efficiency, campaign profitability, attribution quality, or investment decisions.

Equal Opportunity Statement: The employer welcomes qualified applicants from diverse backgrounds and is committed to a transparent, inclusive, and skills-based recruitment process.

Are you interested in this position?

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