HOW YOU’LL HAVE IMPACT:

• Build and operationalize the field marketing function: Develop the strategy, playbooks, agency support model and processes to establish a scalable regional field marketing program from scratch.
• Design and launch event marketing channels: Create and execute in-person and virtual event strategies—including roadshows, webinars, and conferences—to drive brand presence and pipeline generation.
• Align closely with sales and GTM leadership: Partner with regional sales and revenue teams to define priorities, identify target accounts, and deliver programs that accelerate opportunities through the funnel.
• Develop metrics and reporting frameworks: Implement systems to measure campaign impact, lead quality, event ROI, and contribution to pipeline growth, continuously optimizing for efficiency.
• Collaborate cross-functionally: Work with product marketing, content, and customer success teams to tailor messaging and ensure cohesive experiences across all field initiatives.

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