Essential Responsibilities

• Set the marketing operations team’s priorities and roadmap, ensuring alignment to Alliant’s strategic priorities and long‑term growth objectives.
• Architect scalable operating frameworks, governance models standardized workflows, and quality‑assurance protocols to ensure a well‑managed organization
• Support cross-enterprise operational effectiveness activities, modernizing processes, reducing friction, and enabling organizational speed, accuracy, and accountability
• Oversee the implementation, integration, and optimization of marketing systems and technologies (e.g., workflow platforms, project management tools, creative operations systems, campaign activation tools).
• Partner with IT/engineering to ensure systems are scalable, secure, compliant, and positioned to support future-state campaign orchestration and personalization needs
• Oversee marketing resource planning, including forecasting, capacity modeling, talent deployment, vendor utilization, and scenario-based resourcing
• Provide senior-level visibility into capacity risks, operational constraints, and investment needs to support enterprise demand
• Establish and govern the marketing intake, prioritization, and campaign orchestration process to support high-volume, multi-product campaign execution
• Ensure timely, high‑quality execution of complex traditional and digital campaigns and projects/programs across internal teams and external agencies 
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