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Description
About the role
As the Performance Marketing Manager, you will be the strategic partner driving paid user acquisition for our Rider vertical. You aren’t just managing budgets; you are driving incremental growth. You will lead a team of specialists to optimise multi-million euro investments across global markets, continuously testing new channels and questioning the status quo. By bridging the gap between technical attribution, channel & creative strategy, you will ensure every dollar spent translates into measurable, incremental business value.
Main tasks and responsibilities:
Own capital allocation across Rider user acquisition channels, delivering positive incremental ROI across all markets through continuous performance monitoring and testing.
Evaluate user acquisition campaign incrementality through in-house and CLS experiments, ensuring insights are documented and inform future budgeting cycles and roadmap decisions.
Partner closely with Rides Marketing, Product, Local Marketing, Martech, and Analytics teams to align performance marketing strategy with business and market goals, while driving transparency through clear sharing of results.
Own the performance marketing roadmap, leading ad experiments with specialist support to test new tactics and channels, improve ROAS, and optimise campaign setup and workflows.
Co-manage and initiate ad creative production for Rider acquisition campaigns, analysing creative performance to identify winning assets and guide future creative direction..
About you:
Demonstrated hands-on experience with app-based advertising platforms such as Google, Meta, TikTok, and Apple Search Ads, with exposure to affiliate or programmatic channels considered a plus.
Proven ability to manage large-scale performance marketing budgets across multiple markets while meeting efficiency and ROI targets.
Experience leading or mentoring small teams within a performance marketing or growth environment.
Strong understanding of ad technical setup and app/web attribution, with experience using mobile measurement partners (e.g. Appsflyer, Adjust, or Singular) and Google Tag Manager, and familiarity with GA4 or BI tools such as Looker considered beneficial.
Effective project management skills with the ability to prioritise work based on impact, opportunity, and business goals.
Are you interested in this position?
Apply by clicking on the “Apply Now” button below!
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