Description
About the role
We’re building the operating system for the energy transition – saving energy costs, increasing efficiency, and streamlining operations.
As a team lead, you’ll mentor a small team and act as strategic driver and sparring partner to our founders. You’ll focus on opportunity creation, return on marketing spend, and building not just scalable – but sustainable growth. This is a high growth, high impact role with a team who values ownership, impact and cares deeply.
What you’ll be doing:
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Own and execute the end-to-end growth strategy, continuously refining priorities to drive measurable business impact
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Identify, test, and scale the highest-leverage growth opportunities across channels, formats, and initiatives
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Design and run hypothesis-driven experiments: test fast, learn quickly, double down on what works, and cut what doesn’t
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Orchestrate and align performance marketing, organic growth, content, web/CRO, analytics, and CRM toward shared growth goals
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Partner with agencies and internal teams to steer execution while stepping in hands-on where impact is highest
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Define, track, and act on the KPIs that matter, translating data into clear decisions, priorities, and recommendations
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Own CRM strategy, segmentation, and distribution to drive lifecycle growth and retention
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Embed AI into the daily operating system of the growth team, not just as isolated experiments
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Build and lead a lean, high-performing growth team through coaching, prioritisation, and enablement
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Act as a data-driven sparring partner to our founders, clearly communicating strategy, trade-offs, and progress
You’ll create content for German speaking audiences – from long-form articles to webinars and live discussions. To ensure our messaging is clear and credible – full professional fluency in German is a must. Any additional language is a plus.
Must-haves:
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Strong track record in Growth (not necessarily classic marketing)
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Deep understanding of startup dynamics, prioritization, and hypothesis testing
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Highly pragmatic, impact-driven, and decisive
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Excellent communication skills and the ability to adapt language and information to different stakeholders based on their knowledge of the area.
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Proven leadership mindset with a strong focus on team development
Strong Plus / Highly Relevant:
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Hands-on interest in and experience with AI in growth and marketing
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Experience with modern growth and marketing stacks (e.g. HubSpot, CRM automation)
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Understanding of SEO/GEO and AI-driven search trends
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Exposure to B2B, industrial, or Mittelstand customers – or very fast learner
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Energy sector knowledge is a big plus
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Top of market team
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Competitive compensation (incl. VSOP)
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Jobrad, Jobticket, Wellpass, and more
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Offices in Munich & Berlin, or working remotely (your choice)
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Flexibility & autonomy
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Real impact: your work supports Europe’s transition to a smarter energy system
Apply by clicking on the “Apply Now” button below!
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