We’re building the operating system for the energy transition – saving energy costs, increasing efficiency, and streamlining operations.

As a team lead, you’ll mentor a small team and act as strategic driver and sparring partner to our founders. You’ll focus on opportunity creation, return on marketing spend, and building not just scalable – but sustainable growth. This is a high growth, high impact role with a team who values ownership, impact and cares deeply.

What you’ll be doing:

• Own and execute the end-to-end growth strategy, continuously refining priorities to drive measurable business impact

• Identify, test, and scale the highest-leverage growth opportunities across channels, formats, and initiatives

• Design and run hypothesis-driven experiments: test fast, learn quickly, double down on what works, and cut what doesn’t

• Orchestrate and align performance marketing, organic growth, content, web/CRO, analytics, and CRM toward shared growth goals

• Partner with agencies and internal teams to steer execution while stepping in hands-on where impact is highest

• Define, track, and act on the KPIs that matter, translating data into clear decisions, priorities, and recommendations

• Own CRM strategy, segmentation, and distribution to drive lifecycle growth and retention

• Embed AI into the daily operating system of the growth team, not just as isolated experiments

• Build and lead a lean, high-performing growth team through coaching, prioritisation, and enablement

• Act as a data-driven sparring partner to our founders, clearly communicating strategy, trade-offs, and progress

You’ll create content for German speaking audiences – from long-form articles to webinars and live discussions. To ensure our messaging is clear and credible – full professional fluency in German is a must. Any additional language is a plus.

Must-haves:

• Strong track record in Growth (not necessarily classic marketing)

• Deep understanding of startup dynamics, prioritization, and hypothesis testing

• Highly pragmatic, impact-driven, and decisive

• Excellent communication skills and the ability to adapt language and information to different stakeholders based on their knowledge of the area.

• Proven leadership mindset with a strong focus on team development

Strong Plus / Highly Relevant:

• Hands-on interest in and experience with AI in growth and marketing

• Experience with modern growth and marketing stacks (e.g. HubSpot, CRM automation)

• Understanding of SEO/GEO and AI-driven search trends

• Exposure to B2B, industrial, or Mittelstand customers – or very fast learner

• Energy sector knowledge is a big plus

• Top of market team

• Competitive compensation (incl. VSOP)

• Jobrad, Jobticket, Wellpass, and more

• Offices in Munich & Berlin, or working remotely (your choice)

• Flexibility & autonomy

• Real impact: your work supports Europe’s transition to a smarter energy system