Role overview

The Senior Product Marketing Specialist will own positioning, go‑to‑market, and lifecycle growth across Enterprise-aware motion and self‑serve funnels.

What you’ll do

• Build and execute the GTM strategy for the self‑service platform: segmentation, ICPs, messaging, packaging, pricing inputs, launch plans, and channel mix across events, social, content, and partnerships.

• Drive lifecycle growth: activation, retention, expansion, and reactivation with experiment roadmaps across onboarding, in‑product education, email, and in‑app comms.

• Own SGM levers: pipeline contribution and revenue impact from product marketing via campaigns, positioning, sales enablement, and ABM/lightweight enterprise motions where relevant.

• Lead competitive and market intelligence (benchmarks vs. leading B2B SaaS like Notion/Miro/annotation tools) and translate insights into clear differentiators and battlecards.

• Partner with Product, Sales, and Growth to define the customer journey end‑to‑end, improve conversion across the self‑serve funnel, and influence the roadmap with market signals.

• Orchestrate event-led marketing (talks, workshops, sponsorships, field/community events) and social strategy to generate demand and accelerate revenue.

• Produce compelling assets: narratives, web copy, demos, playbooks, case studies, solution briefs, ROI messaging, and objection handling.

• Establish measurement: set KPIs, build dashboards, and run structured experiments; report on activation, retention, reactivation, CAC/LTV, conversion rates, and influenced/attributed pipeline.

What you’ve done

• 4–7 years in B2B SaaS product marketing with hands-on ownership of GTM and lifecycle growth for self-serve or hybrid (self‑serve + enterprise) products.

• Proven impact on SGM metrics and user retention/reactivation through lifecycle programs and product-led growth tactics.

• Experience marketing to users of workspace/collaboration or data/annotation tools; familiarity with buyer/user motions typical of products like Notion, Miro, and annotation platforms.

• Strong channel execution across events and social, plus collaboration with demand gen and sales for lead progression and enablement.

• Data-driven decision making; comfort with analytics and experimentation; excellent storytelling and stakeholder leadership.

• Fluent English; comfortable operating across Europe and the Americas time zones.

What we can offer:

• You’ll have the opportunity to work on highly innovative, projects at the leading edge of AI development, and work with a genuinely dedicated and dynamic team of experts.

• You’ll also be working on projects with customers that are AI industry leaders and household names.

• You’re welcome to work remotely or in a hybrid way. You will also have some opportunity to create your work schedule with your manager.

• We’re currently seeking people who are interested to join us on a freelancefull-time basis.