Business Marketing Manager

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Description

ABOUT THE JOB

We are looking for a Marketing Manager to join our team in Tallinn. You will be responsible for ideating and executing B2B marketing campaigns like online and offline acquisition, as well as long-term strategic marketing plans and pilots. Location: Tallinn, Estonia

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Main tasks and responsibilities:

Increase Bolt’s brand visibility and affinity among  Business customers
Coordinate go to market initiatives with multiple functions, including Account-Based Marketing (ABM)
Providing market research, business cases and marketing strategies for B2B lead acquisition, onboarding, and retention
Work with the online ads, lifecycle marketing and web presence teams to optimize and scale acquisition
Analyzing the efficiency of campaigns and making sure our campaigns have positive ROIs
Review and analyze the performance of all Bolt Business marketing activities

About you:

You ideally have at least 4 years experience in digital marketing and experience with B2B online user acquisition and ABM (Account-Based Marketing)
Experience with various marketing activities, including performance marketing, social media, copywriting, email communications
Solid knowledge of Excel/ Google Sheets or similar tools
Marketing KPIs proficiency (e.g. CPM, CPC, CPI, cLTV, ROI)
Data-driven and customer-centric approach to tracking and analyzing campaign results
Excellent communication and copywriting skills in English
Are you interested in this position?

Apply by clicking on the “Apply Now” button below!
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