Description
We are seeking a commercially minded and data-driven Marketing Analyst to provide insights that improve marketing performance, customer acquisition, campaign effectiveness, and overall market positioning.
The successful candidate will combine analytical techniques with market intelligence to help marketing and commercial teams make better-informed decisions.
The Role
As Marketing Analyst, you will collect and analyze customer, campaign, market, and commercial data to identify trends and opportunities.
You will develop reports and dashboards, evaluate marketing performance, and provide recommendations that help optimize campaigns, improve customer engagement, and support business growth.
Key Responsibilities
- Analyze marketing campaign performance and customer behavior.
- Develop regular marketing-performance reports and dashboards.
- Monitor acquisition, conversion, retention, and engagement metrics.
- Conduct market and competitor analysis.
- Evaluate campaign effectiveness and identify areas for optimization.
- Analyze customer segments and purchasing or engagement patterns.
- Support marketing forecasting and performance planning.
- Work with marketing teams to establish relevant performance indicators.
- Translate complex datasets into clear business recommendations.
- Present findings to marketing and senior management teams.
Candidate Profile
The ideal candidate will combine strong analytical capabilities with commercial curiosity and an understanding of marketing principles. You should be able to identify meaningful patterns within data and communicate their business implications clearly.
Qualifications & Experience
- Bachelor’s degree in Marketing, Business Analytics, Statistics, Economics, Mathematics, or a related discipline.
- Previous experience in marketing analytics, business intelligence, commercial analysis, or a related field.
- Strong Excel and data-analysis capabilities.
- Experience with analytics and visualization platforms is desirable.
- Good understanding of marketing performance metrics.
- Strong numerical reasoning and problem-solving skills.
- Excellent communication and presentation abilities.
What We Offer
This position offers an opportunity to combine marketing strategy with data analysis while developing expertise in customer intelligence, campaign optimization, commercial performance, and evidence-based decision-making.
Are you interested in this position?
Apply by clicking on the “Apply Now” Button below!
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