• Own market marketing strategy and annual planning.

•  Drive business KPIs including registrations, FTT, MAU, trading activity and revenue growth.

• Own marketing budget allocation and prioritization.

• Identify the highest-impact growth opportunities.

• Lead cross-functional planning across Product, PR, Community, CRM, Paid and regional teams.

• Define market priorities and GTM direction.

• Mentor and coordinate the local marketing team.

• Represent the market in regional planning and business discussions.

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• 7+ years in Growth, Product Marketing or Commercial Marketing.

• Strong analytical and commercial mindset.

• Experience owning business KPIs.

• Experience leading cross-functional initiatives.

• Leadership potential with the ability to grow into a Market Lead role.

• Crypto, fintech or tech experience is a strong advantage.

• Native Russian and strong English communication skills.