What you’ll do here:

1. Campaign Management & Optimization
   • Manage performance marketing campaigns for a portfolio of clients, focusing on direct advertising initiatives.
   • Track, report, and analyze website analytics and PPC initiatives and campaigns.
   • Optimize ad copy, landing pages, and overall campaign performance to maximize client ROI.
   • Assist in the planning, strategy,  execution, and optimization of paid search and display advertising campaigns on platforms such as Google Ads, Meta Ads and Bing Ads.
   • Monitor and analyze campaign performance data, making adjustments to improve ROI and achieve client goals.
   • Conduct keyword research and create compelling ad copy to drive targeted traffic.
2. Collaboration and Reporting:
   • Work closely with senior team members to align search marketing strategies with overall client objectives.
   • Prepare regular reports on campaign performance, providing insights and recommendations for improvement.
   • Develop dashboards and advanced reporting to keep our management and clients updated on the latest account performance. This role will ideally require extracting and manipulating data from a PostgreSQL database to create advanced reports and offer new perspectives. If you are not already familiar with a database query language, you will be expected to learn it
   • Stay up-to-date with the latest trends and best practices in search marketing.

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