RESPONSIBILITIES

• Assure Rockstar’s ongoing competitive advantage through statistical analysis, machine learning, and useful monitoring reports to identify patterns and predict outcomes.
• Partner with marketing stakeholders to define business objectives, translate those objectives into data questions, and identify the appropriate analytical solution to drive insights and data-informed business decisions.
• Build self-service reporting and other data products that provide flexibility for business stakeholders to investigate questions while maintaining accuracy, efficiency, and clarity in results.
• Drive creation and adoption of predictive models for marketing campaign performance, leading implementation across stakeholders.
• Generate marketing reports, dashboards, and insights collaborating with the marketing analytics team, across analytics teams, and with our stakeholders.
• Evaluate performance of marketing campaigns, collating data across multiple marketing channels.
• Generate insights at scale, prioritizing automation of reports and data standardization.
• Possess subject matter expertise for Marketing Analytics and build the team’s analytics capabilities.
• Use machine learning for predictive modeling of our player and marketing channel data to help inform targeting strategies and campaign goals.
• Maintain and enhance existing marketing reports, ensuring accuracy, consistency, and relevance to executive stakeholders.

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