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Description
About the role
As a Lifecycle Marketing Specialist, you will be working closely with our Marketing, Expansion, PR and Product Teams and helping to expand lifecycle strategy by implementing email, in-app and push messaging campaigns to engage with our users. This role is a good fit for someone with strong communication skills, analytical mindset and who has worked with lifecycle communications.
Main tasks and responsibilities:
Design and implement new lifecycle messaging campaigns for active, passive and churned users for assigned product
With the help of Lifecycle Marketing team, co-manage over 6000 automated messages including the copy, visuals, and target audiences
Work closely with local teams to localize communications’ content and visuals
Set up and analyze communications A/B tests and make data-driven decisions based on the results
Analyze existing communications and implement new messaging campaigns for active and churned users
About you:
You have 3+ years of experience in marketing, product, or a related field
You have excellent English copywriting skills
You bring strong project management skills
You take a data-driven, customer-centric approach to tracking and analysing campaign performance
You have experience managing lifecycle/email campaigns and communicating with large audiences
You enjoy solving business problems by balancing technical and creative thinking, and experimenting with new approaches
Are you interested in this position?
Apply by clicking on the “Apply Now” Button below!
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