Strategy & Execution

• Develop and execute lifecycle marketing strategies to drive trading account growth and maximize customer lifetime value
• Own acquisition, activation, engagement, retention, and win-back targets across the customer journey
• Plan, build, and launch personalized multi-channel campaigns across email, SMS, push notifications, and in-app messaging
• Design and deploy automated campaigns leveraging behavioral triggers and lifecycle stage
• Manage marketing automation platforms and ensure seamless integration with our tech stack

Optimization & Analytics

• Manage a rigorous CRO and experimentation roadmap to optimize full-funnel program performance
• Define success metrics and KPIs, monitor performance, and deliver regular readouts to leadership
• Use data analytics tools to derive actionable insights and drive continuous improvement
• Build sophisticated customer segmentation and personalization strategies at scale

Leadership & Collaboration

• Lead and mentor a team of up to 3 lifecycle marketing professionals
• Partner with Product and Product Marketing to align lifecycle efforts with product launches and business goals
• Work with Creative to develop compelling messaging and assets that resonate with traders
• Coordinate with Compliance to ensure all communications meet regulatory requirements
• Present channel strategy and campaign results to cross-functional partners and executive leadership 
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