Key Responsibilities

• Own positioning and messaging for key manufacturing verticals (e.g., life sciences, aerospace & defense), defining how Tulip differentiates in a crowded and evolving market
• Drive end-to-end go-to-market strategy for product launches, from early product definition through post-launch adoption and iteration
• Translate market, competitive, and customer insights into clear positioning that connects platform capabilities — particularly in AI and composable operations — to real business value
• Build scalable sales enablement systems that improve win rates, shorten deal cycles, and create a feedback loop from the field into product and messaging
• Define and track success metrics for adoption, pipeline impact, and product marketing effectiveness, using data to continuously refine GTM strategy
• Develop high-impact thought leadership and customer-facing content (case studies, whitepapers, webinars, industry presentations) that reinforces Tulip’s market position

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