What You’ll Achieve:

• Own always-on lifecycle journeys end-to-end: Design and run growth programs that drive adoption, repeat usage, and monetization outcomes, turning “first try” into “part of how I work”. Act as a strategic operator, you’ll bring work from high-level strategy through to launch, owning everything in between.
• Build systems that scale: Bring systems thinking to how Lifecycle Marketing operates—from intake and campaign execution to QA, measurement, and channel governance—using AI and automation to increase velocity and quality across programs.
• Demonstrate deep technical fluency: Leverage knowledge of reverse ETL, data pipelines, APIs, webhooks, and event-based triggers to design sophisticated, personalized journeys that go beyond the traditional MarTech stack.
• Translate customer signals into targeted engagement: Synthesize research, support, community, and sales inputs into audience definitions and behavioral triggers that deliver the right message at the right moment—across email and in-product—for every user context, from new members to power users.
• Run rigorous experimentation: Partner with Data and Product to define hypotheses, implement tracking, measure lift, and share learnings. Bring alignment on lifecycle touchpoints with Product Growth and PMMs to ensure cohesive, not disconnected

   

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